On June 20-23 2022, THAT partnered with Fluf World  for a PR-able stunt that supports an announcement at the NYC NFT 2022. We created a ton of buzz with an activation that promotes the collectibles, world and characters in Fluf World. Because Fluf World is run by Flufs - programmatically generated rabbit avatars - of course our idea is all about what rabbits love best: CARROTS.

The activation flood Times Square and surrounding streets with Carrots to create a spectacle.

Carrot Box Giveaway

Carrot Bus & Fluf Menu

Sidewalk Minder